Captivate - Power to the Busy

Strong recall with exceptional response rate amongst in-market affluent car buyers.

A luxury auto brand saw spectacular recall, purchase intent and brand rating results
after a Captivate flight promoting a new Crossover SUV and Hybrid Sedan. It was found that 25% of those considering the advertised auto brand for their next car purchase had visited the website.

• 76% of affluent car buyers recalled the ad, 91% reported increased interest
• 62% increase in positive brand rating
• Doubled purchase intent to 26%