Captivate - Power to the Busy

Case Studies: Luxury Auto

Strong recall with exceptional response rate amongst in-market affluent car buyers.

A luxury auto brand saw spectacular recall, purchase intent and brand rating results
after a Captivate flight promoting a new Crossover SUV and Hybrid Sedan. It was found that 25% of those considering the advertised auto brand for their next car purchase had visited the website.

  • 76% of affluent car buyers recalled the ad, 91% reported increased interest
  • 62% increase in positive brand rating
  • Doubled purchase intent to 26%

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