Captivate - Power to the Busy

Case Studies: Consumer Electronics

Product launch campaign doubled brand preference gap from nearest competitor.

In a blind case study, Captivate helped a leading high-end electronics brand increase awareness and consideration among working professionals in a big way. Through Captivate, the brand reached a concentrated audience of over 70% smart phone users for maximum efficiency. Using product launch creative, the brand experienced effectiveness both in recall and response rate with 17% of those who recalled the ad visiting the website, and 5% of those who recalled the ad visiting a retail location.

  • Over 50% recall
  • 44% increase in purchase intent
  • 8.5% response rate to website
  • Biggest increase in brand rating among competitors

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