Captivate - Power to the Busy

Product launch campaign doubled brand preference gap from nearest competitor.

In a blind case study, Captivate helped a leading high-end electronics brand increase awareness and consideration among working professionals in a big way. Through Captivate, the brand reached a concentrated audience of over 70% smart phone users for maximum efficiency. Using product launch creative, the brand experienced effectiveness both in recall and response rate with 17% of those who recalled the ad visiting the website, and 5% of those who recalled the ad visiting a retail location.

• Over 50% recall
• 44% increase in purchase intent
• 8.5% response rate to website
• Biggest increase in brand rating among competitors