Founded in 2006, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising.

"One of the primary goals of OVAB is to help establish more collaboration between out- of-home video advertising networks and advertisers, in order to identify ways to make it easier for advertisers to plan, buy and evaluate the effectiveness of these mediums." As the industry continues its fast-paced growth, we need to ensure that the appropriate standards and industry research is in place to help foster both the development and adoption of these networks."
- Mike DiFranza, president and general manager of Captivate Network


For more information, please visit www.ovab.org.