Captivate Network

2 Executive Drive, 3rd floor, Suite 301

Chelmsford, MA 01824

Phone: (888) 383-3737

Fax: (978) 845-5120

E-Mail: hr@captivate.com

Reporting to the CMO, this position is the thought leader in the area of Media Measurement and Management and multi-channel marketing with a proven understanding of newer media platforms.

• Develop innovative research methodologies.
• Fulfillment of research agenda including: written research notes, strategic analysis reports, presentation content, client briefings, and consulting engagements.
• Ensure compliance with industry metrics and supervise related field work and audience projections.
• Represent research findings at conferences, client consulting engagements and to the media.
• Work collaboratively with other analysts to develop and brand original methodologies for measuring media performance.
• Manage a research team.
  

• At least 10 years of experience as a senior research professional reporting directly to a CMO or SVP/VP. This experience should include research, strategic planning, performance measurement and management, financial justification, business process/project management and vendor relations.
• Expert experience with measurement planning and research for media.
• Familiarity with media intelligence, industry analysis and reporting sources such as: TNS, Nielson, Simmons, Mendehlsohn, Forrester and others.
• A relevant Bachelor's degree / MBA preferred.
• A professional "can do" outlook and the ability to partner with other functional groups.

Reporting to the CMO, this position is responsible for the strategy and development of innovative marketing initiatives that promote Captivate's clients' brands across North America. The Brand Activation Manager partners with Corporate Marketing as well as third party vendors to design and develop a wide range of innovative promotions (e.g. events, roll-outs, sweepstakes, contests, etc.) that add value to clients' brand management and advertising programs and support Captivate's business development efforts to accelerate sales cycles.

• Partner with vendors to create and implement highly creative and high-impact promotional events that create brand awareness and support clients' and Captivate's business development, advertising and building sales goals.
• Conduct the needs assessment of Captivate's clients and develop the strategy and business rules needed for value-add programs.
• Manage third party vendor relationships in order to deliver innovative brand activation promotions that generate measurable results.
• Collaborate effectively with internal and client marketing teams and with key business stakeholders to deliver high quality execution and results.
• Manage the day-to-day activities and relationships with third party vendors as well as other vendor partners.
• Manage project planning, budget management, ROI measurement, reporting with timely and effective communications.
  

• A relevant college degree - an MBA is preferred.
• At least 7 years of relevant marketing experience that includes campaign and event management using integrated media, including digital, direct and print and an understanding of media planning and market segmentation. Experience in an integrated marketing agency that includes managing budgets, vendors and clients, is preferred.
• Excellent campaign management, planning, program development and measurement skills.
• Persuasive presentation skills.
• Expert writing skills that demonstrate an attention to detail. . Expert PC skills using PowerPoint, Excel and Word.
• Expert negotiation skills.
• The ability to manage multiple high priority projects simultaneously and respond to changing business requirements.
• A professional "can do" approach.

We are always looking for exceptional senior level business development professionals to join our New York City, Toronto, Chicago or Westwood, CA regional sales offices to grow Captivate's innovative narrowcast media services business -- rare opportunities to create unique and new business.

• The majority of effort will be to develop new business by seeking out advertising clients and agencies, and to a lesser extent, to generate renewal or incremental business from existing Captivate clients.
• Design and implement, in conjunction with our marketing team, integrated sales programs to successfully close advertising campaigns.
• Develop sales strategies to increase market share by working with our marketers and media programmers.
• Bring in Blue Chip national advertisers from diverse industries -- entertainment, financial, technology and travel, to name just a few.
• Meet and exceed revenue goals by initiating creative media programs and partnering with other regional sales executives to coordinate joint business opportunities.
• Focus on major account development with network-wide advertising potential.
  

• A minimum of 7-10 years of relevant experience that includes advertising sales, or selling any place-based, Out-Of-Home, emerging or alternative media.
• In-depth involvement in marketing and strategic business development, preferably in the non-traditional, out-of-home media space.
• The ability to work directly with potential clients and accompanying agencies throughout the region.
• Effective cold-calling skills.
• Great communication plus persuasive presentation skills.
• The passion to become a leader in the emerging digital video Out-Of-Home marketplace.

MARKETING INTERNSHIP
Fill Out an Application | E-Mail Your Resume

Location: Chelmsford, MA

JOB DESCRIPTION:
CAPTIVATE NETWORK --You've seen our flat panel screens in Class A office building elevators throughout North America delivering news, informative and entertaining features and alternative media to over 2 million business professionals each day. With 100 employees, we are an innovative and dynamic company in Chelmsford, MA., (NW of Boston) and proud to be a Gannett company. Captivate Network is an equal opportunity employer. We are looking for a talented and enthusiastic intern to spend the summer or a semester assisting our Field Marketing Analyst, Marketing Communications Manager and Product Marketing Manager in a variety of ways.

PRIMARY ROLES AND RESPONSIBILITIES:

• Learn about corporate marketing by "job shadowing" marketers and others.
• Perform web searches for pertinent media information.
• Distribute marketing collateral to outside offices.
• Assist with the monthly Marketing Newsletter formatting.
• Archive industry publications.
• Format press clips into PowerPoint slide format.
• Organize building lists, tenant data, rate cards, etc.
• This internship may at times also support other areas at Captivate Network and may include some administrative support work.
• Transportation to and from work in Chelmsford.

*Please note this is an approximate description of the intern's role. Responsibilities are subject to change and, as with any internship, flexibility and enthusiasm in taking on tasks is very important.

INTERNSHIP REQUIREMENTS:

• Your school needs to be able to a way to offer course credit for professional experience -- "independent study" or something similar.
• A desire to learn more about marketing in the emerging media industry.
• Working toward a marketing and/or communications degree and completed your sophomore year.
• Have excellent MS Office Suite skills.
• Understand the web and be able to use search tools.
• Possess excellent listening and written communication skills.
• Must have a strong attention to detail.

• Pay: $0
• Benefits: Academic credit
• Schedule: 2 or 3 days per week with a flexible work schedule
• Dress code: Business Casual
• Work address: Two Executive Drive, Suite 301, Chelmsford, MA 01824.

  Please note that Chelmsford is located NW of Boston and you will need transportation to/from work.

  So if you've read this far and we're not the best fit, maybe someone you know will appreciate a very high quality referral.

NEWS EDITOR INTERNSHIP
Fill Out an Application | E-Mail Your Resume

Location: Chelmsford, MA

JOB DESCRIPTION:
CAPTIVATE NETWORK -- You've seen our flat panel screens in Class A office building elevators throughout North America delivering news, informative and entertaining features and alternative media to millions. With 100 employees, we are an innovative and dynamic company in Chelmsford, MA., (NW of Boston) and proud to be a Gannett company. Captivate Network is an equal opportunity employer. We are looking for a talented and enthusiastic intern to spend a summer or a semester working in Chelmsford, MA., with our editorial staff. Our team, among other things, is responsible for summarizing and editing news, business, sports and entertainment articles into short summaries that are seen on elevator-based digital screens that reach an audience of over 2 million business professionals each day.

PRIMARY ROLES AND RESPONSIBILITIES:

• Learn our business by "job shadowing" news editors and other employees.
• Using web-based news sources, research local markets for important events and news.
• This internship may at times also support other areas at Captivate Network and may include some administrative support work.
• Work on seasonal content that may include:
  • Guidelines for saving money on taxes
  • Holiday gift ideas
  • Entertaining tips
  • Sporting events
  • Concert tours
  • Business features

*Please note this is an approximate description of the intern's role. Responsibilities are subject to change and, as with any internship, flexibility and enthusiasm in taking on tasks is very important.

INTERNSHIP REQUIREMENTS:

• Your school needs to be able to a way to offer course credit for professional experience -- "independent study" or something similar.
• You must have completed at least your sophomore year.
• Desire to learn more about new media companies A strong interest in news and journalism Excellent interpersonal (verbal/listening skills) and written communication skills A strong attention to detail.

• Pay: $0
• Benefits: Academic credit
• Schedule: 2 or 3 days per week with a flexible work schedule
• Dress code: Business Casual
• Work address: Two Executive Drive, Suite 301, Chelmsford, MA 01824.

Please note that Chelmsford is located NW of Boston and you will need transportation to/from work.

So if you've read this far and we're not the best fit, maybe someone you know will appreciate a very high quality referral.

DIGITAL MEDIA DESIGNER INTERNSHIP
Fill Out an Application | E-Mail Your Resume

Location: Chelmsford, MA

JOB DESCRIPTION:
CAPTIVATE NETWORK -- You've seen our flat panel screens in Class A office building elevators throughout North America delivering news, informative and entertaining features and alternative media to over 2 million business professionals each day. With 100 employees, we are an innovative and dynamic company in Chelmsford, MA., (NW of Boston) and proud to be a Gannett company. Captivate Network is an equal opportunity employer. We are looking for a talented and enthusiastic intern to spend a summer or semester assisting our in-house Creative Studio in a variety of ways.

KEY TASKS

• Work closely with other graphic designers and production associates to interpret the needs of clients and meet their advertising objectives.
• Take source materials typically in Photoshop and Illustrator formats and create finished ads in After Effects and Flash formats.
• The primary focus will be to design and produce network advertising for third party clients from conception through design to completion.
• Other duties include ad compression, flash animation, archiving media, web graphics and print collateral.

• Your school needs to be able to a way to offer course credit for professional experience -- "independent study" or something similar.
• You must have completed at least your sophomore year.
• A creative and detail orientation with a good design sense for full motion video.
• Mac proficiency plus PC familiarity.
• Experience using any two of the following: Adobe After Effects, Photoshop, Illustrator, and maybe Flash.
• A flexible and positive attitude plus the ability to contribute in a small team environment.
• The ability to meet deadlines in a fast-paced design environment.
• Transportation to and from work in Chelmsford.

• Pay: $0
• Benefits: Academic credit
• Schedule: 2 or 3 days per week with a flexible work schedule
• Dress code: Business Casual
• Work address: Two Executive Drive, Suite 301, Chelmsford, MA, 01824

Please note that Chelmsford is located NW of Boston and you will need transportation to/from work.

So if you've read this far and we're not the best fit, maybe someone you know will appreciate a very high quality referral.